Sainsbury’s sales fall despite promotions: Kantar

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J Sainsbury PLC (SBRY.LN) was the only one of the top four U.K. grocers to record a fall in sales over the latest 12 weeks ended June 17 as the U.K.’s second largest grocer sold an extra 60 million pounds ($79.6 million) of goods on promotion this year.

According to data from research firm Kantar Worldpanel sales at Sainsbury’s, which is in the process of merging with Asda, fell 0.2% to GBP4.24 billion and its market share fell to 15.6% from 16%.

Tesco PLC (TSCO.LN), the U.K.’s number one grocer by market share, grew sales 1.4% in the 12 weeks to GBP7.51 billion. However, its market share fell to 27.7% in the period, from 27.9%.

At the other end of the scale, German retailers Aldi and Lidl grew both market share and sales. Aldi’s market share rose to 7.4% in the period, from 6.9%, while sales rose 8.2% to GBP2.0 billion. Lidl’s market share rose to 5.4%, from 5.0% and sales grew 10% to GBP1.47 billion, Kantar said.

Kantar monitors the household grocery purchasing habits of 30,000 demographically representative households in the U.K.

At Asda, a subsidiary of Walmart Inc. WMT, +1.95% market share fell to 15.1%, from 15.2%, while sales rose 1.8% to GBP4.1 billion. Wm. Morrison Supermarkets PLC’s (MRW.LN) market share fell to 10.6%, from 10.7%, although sales rose 1.9% to GBP2.88 billion.

The market share of up-market retailer Waitrose, a division of John Lewis Partnership PLC, fell to 5.1% in the period, from 5.2%. Sales climbed 0.1% to GBP1.38 billion, Kantar said.

Write to Ian Walker at [email protected]; @IanWalk40289749

Corrections & Amplifications

This article was corrected at 0833 GMT because the original misstated the comparative market share figure in the last paragraph. Waitrose market share last year was 5.2%, not 5.1%.

Waitrose’s market share fell to 5.1% in the 12 weeks ended June 17, compared with 5.2% for the same period last year. “J Sainsbury Sales, Market Share Fall,” at 0736 GMT, misstated the comparative market share figure in the last paragraph. Waitrose market share last year was 5.2%, not 5.1%.

[“Source-marketwatch”]