Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google,…
READ MOREThe base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off…
READ MOREMarketing is in a transitional era. New technologies have changed so much about how marketers work — from the responsibilities of the chief marketing officer, to what content is created, and why….
READ MOREImage Credit: ImageFlow/Shutterstock General Stanley McChrystal was responsible for the U.S. Army in Iraq and Afghanistan. In his book Team of Teams, he talks about the rude awakening he had when he…
READ MOREBrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs…
READ MOREAligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But I often…
READ MOREShutterstock Whether you’re asking someone to buy a product, use your service, make a donation or vote for your candidate, the fact is that most consumers don’t like being marketed…
READ MORETinyclues, the French startup that offers an intelligent campaign marketing solution that uses AI to help push the right products to the right customers, has closed $18 million in Series…
READ MOREThe board has not fixed the quantum of the money to be raised, HDFC vice chairman Keki Mistry said Mumbai: The pureplay mortgage lender HDFC on Tuesday announced a Rs….
READ MOREGetty Images Historically, religious tradition in the United States, based on Christianity and Judaism, has emphasized hard work, thrift and a simple lifestyle. Religious values and attitudes typically help shape…
READ MORE