The habits of highly effective marketers
True marketing effectiveness can be tricky to pin down. While many campaigns or brand initiatives seem to be hugely popular on the surface, their actual impact on customer behaviour and…
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How to Maximize Your Startup’s Content-Marketing Budget
You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital…
READ MOREIt’s time for marketers to show procurement some love
Regular readers of this column (hello, mum!) will know that I’m partial to a dated cultural reference point. I blame my past career in agencies – they love it. Case…
READ MOREMobile-only marketing: the millennial goldmine?
Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than…
READ MORE7 Ways to Monitor a Competitor’s Content Marketing Strategy
Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the…
READ MORE5 Reasons Your 2020 Marketing Plan Should Include More than Social Media
Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy our time together. It’s just… well… there are other options…
READ MOREHow To Implement Empathy In Your Marketing Strategy
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges. Adam Grant,…
READ MOREWhy Utilizing Data In Your Digital Marketing Strategy Is So Essential
Team of business people discussing digital marketing metrics report and return on investment … [+] In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential…
READ MORE10 Common Edtech Marketing Mistakes: What Tech Companies Get Wrong About Selling in Education
Edtech marketing is an art and a science: it can get messy without the right vision. ALICE ACHTERHOF, Finding the balance between best practice and innovation is essential for marketers:…
READ MORE5 Types Of Content Marketing Businesses Can Use To Improve Customer Experience
Like it or not, content marketing is here to stay. Leverage these five most impactful content … [+] AUSTIN DISTEL ON UNSPLASH Content marketing has solidified its place amongst the core…
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