Content marketing can be a highly effective digital marketing strategy. Practically any business can use content to reach its intended customers. However, content marketing campaigns typically require a significant investment,…
READ MOREAs we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. 1. There’ll…
READ MOREWhile the past few years of shake-up within the ad-tech industry have led to increased mergers and acquisitions, a new report shows how the volatile sector is just one part of…
READ MOREAs we approach the end of the year, it’s a great time to look ahead at where we are heading as an industry and the marketing trends we are likely…
READ MOREI admit it: I love process. But so do the creative members of my team who traditionally are expected to rebel against structure. Here’s why my entire marketing department has…
READ MORETo quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.” Here are some predictions for the future of digital marketing in…
READ MORETrue marketing effectiveness can be tricky to pin down. While many campaigns or brand initiatives seem to be hugely popular on the surface, their actual impact on customer behaviour and…
READ MOREYou’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital…
READ MORERegular readers of this column (hello, mum!) will know that I’m partial to a dated cultural reference point. I blame my past career in agencies – they love it. Case…
READ MOREMobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than…
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