So you’re looking to hire a marketing expert for your team. It should be easy enough, right? You just post the job on Indeed, wait for the resumes to start…
READ MOREWhen and how will the next waves of tech disruption sweep through the real estate industry? What roles could marketing play? At The National Association of Realtors, today’s marketing strategy…
READ MOREThere’s no doubt that starting up on your own is a huge achievement. But once the initial congratulatory messages fade into the background, there’s a ton of hard work that…
READ MOREToday’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with…
READ MOREDeveloping a marketing plan is an essential part of launching a business. Without a solid strategy for spreading the word about your company, you won’t be able to attract new…
READ MOREConsumers can expect to see a lot more marketing from Etsy beginning this month, as the online marketplace invests in mature channels, including digital video and TV. It’s a marked…
READ MOREAs enterprises transform, marketing transforms. But how do you decide what it might look like? What skills might your team need and what roles might there be? Start with your…
READ MOREAgencies worried about the existential threat of marketing moving internally can take a sigh of relief, at least, for the moment. Even when clients take specific marketing functions in-house, they…
READ MOREOpen for wine sales and tasting. GETTY Marketing and sales efforts have generally been a grind for small US wineries: to succeed requires money and expertise. The heating up of…
READ MOREThree ways to better track, classify and account for marketing expenditures Global brands spend over $1 Trillion a year on a growing mix of marketing assets, media and technology to grow sales,…
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