Agencies worried about the existential threat of marketing moving internally can take a sigh of relief, at least, for the moment. Even when clients take specific marketing functions in-house, they…
READ MOREOpen for wine sales and tasting. GETTY Marketing and sales efforts have generally been a grind for small US wineries: to succeed requires money and expertise. The heating up of…
READ MOREThree ways to better track, classify and account for marketing expenditures Global brands spend over $1 Trillion a year on a growing mix of marketing assets, media and technology to grow sales,…
READ MOREMarket research firm Forrester has been making significant forays into the event production space. Upon analyzing a wide range of conferences and finding a gap between what many attendees said they wanted…
READ MORESmart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data….
READ MOREIn a surprise turn of events, Samsung US Chief Marketing Officer Marc Mathieu resigned last week, following an internal investigation into how his division operated in a bid to discern…
READ MOREContent is king for a reason. Standing out from the crowd and building a brand is a challenge in today’s saturated market. What people experience when they encounter your brand…
READ MOREWe are living in a time of radical transformation as the retail ecosystem continues to change at an accelerated pace (that shouldn’t surprise anyone). Although there are doomsayers who look…
READ MOREAmitabh Biswas, founding partner and chief marketing officer of Avantura Choppers have moved back to Times Network as head marketing – English Entertainment Cluster. In 2017 Biswas moved on from…
READ MOREWith the average consumer seeing 5,000 ads in a day, many are now desensitised to the communication brands put out. During the Digital Marketing Asia conference held in Indonesia, Sufi…
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