This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth Consulting Bill started the session by sharing experiences he’s had in…
READ MOREMore than 100 marketers gathered at Espace in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era,” ahead of Chief Marketer’s 2018 PRO Awards gala luncheon….
READ MOREData-driven marketing capabilities are on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and…
READ MOREOpinions expressed by Entrepreneur contributors are their own. As the summer months heat up, thousands of families will be beachbound for a bit of sun, relaxation and possibly an adult beverage or…
READ MORECountry homes, walks on the Hamptons garbed in white linen, a few sheepdogs thrown in for good measure: The designer Ralph Lauren built his iconic Polo brand on a uniquely American fantasy that people…
READ MORESTEPHEN SWINTEK/GETTY IMAGES According to Constellation Research, businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2…
READ MORE(Photo by Abdullah Coskun/Anadolu Agency/Getty Images) Marketing strategy doesn’t always illuminate the road ahead. When it’s flawed, marketing strategy can overlook what’s obvious, downplay what’s essential, and otherwise create easily…
READ MOREContent marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google,…
READ MOREThe base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off…
READ MOREMarketing is in a transitional era. New technologies have changed so much about how marketers work — from the responsibilities of the chief marketing officer, to what content is created, and why….
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