Like it or not, content marketing is here to stay. Leverage these five most impactful content … [+] AUSTIN DISTEL ON UNSPLASH Content marketing has solidified its place amongst the core…
READ MOREIn my experience, the marketing community is the most influential tribe of all. We have the know-how to create shifts in people’s behavior. We have the power to change how…
READ MOREB2B marketers are noticing an alarming trend of false positives on their lead generation campaigns. Are they just poor-quality leads? Unfortunately, the reality isn’t so simple. After years focusing on…
READ MOREI’ve witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there’s a new trend that is starting to…
READ MOREThe march toward personalization means marketing strategy finds itself under the expanding shadow of artificial intelligence. AI is being deployed in a growing number of functions. I recently asked Jerry Roche,…
READ MOREMarketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital…
READ MOREAccording to the Office of the United States Trade Representative, there are 30.2 million small- and medium-sized enterprises (SMEs) in the United States, accounting for nearly two-thirds of net new private-sector…
READ MORESince Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to conquer, meaning competition is fierce and success has become increasingly elusive….
READ MOREAs an instrumental part of any successful business, product marketers accelerate product growth by championing the customer, communicating product value and driving distribution. These key components of the role have…
READ MORENo one likes a con artist. Over time – if not right away – customers know when they are being “had.” It can range from slightly exaggerated claims to blatant…
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