The habits of highly effective marketers
True marketing effectiveness can be tricky to pin down. While many campaigns or brand initiatives seem to be hugely popular on the surface, their actual impact on customer behaviour and…
READ MOREAuthor: Loknath Das
How to Maximize Your Startup’s Content-Marketing Budget
You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital…
READ MOREIt’s time for marketers to show procurement some love
Regular readers of this column (hello, mum!) will know that I’m partial to a dated cultural reference point. I blame my past career in agencies – they love it. Case…
READ MOREI’ve been in finance for 30 years. Here are the biggest end-of-year money mistakes I see people making
Getting things in order before ringing in the new year can be stressful. There are holiday preparations, work deadlines and family gatherings to attend. But for many, tackling the financial to-do…
READ MOREAssam Finance Minister Himanta Biswa Sarma stops salaries of 7 DDOs
As per report, for year 2016-17, total number of pending UCs was 1,782 amounting to Rs 12,282.52 crore across 53 departments | File photo from IANS Photos Assam finance department…
READ MOREShould you invest in debt ETFs, index funds post Sebi norms?
Last week, the Securities and Exchange Board of India (Sebi) notified norms for debt exchange-traded funds (ETFs) and index funds. An ETF or index fund passively invests in securities in…
READ MOREHow to Stay Compliant under China’s New Foreign Investment Law
For foreign investors who maintain operations in China, or plan to enter the market, figuring out the impact of the new Foreign Investment Law (FIL) on their plans is a business-critical task. Among…
READ MOREExplain career gaps and transitions on your resume
Career gaps can happen to anyone at any time, and for Carol Fishman Cohen, it came unexpectedly. She was working in corporate finance at Drexel Burnham Lambert in the late…
READ MOREAIIB Investment in India nears USD3 Billion
The Asian Infrastructure Investment Bank (AIIB) has ramped up its investments in India with total in-country financing now standing at USD2.9 billion. Two of its most recent projects—approved by AIIB’s…
READ MOREMobile-only marketing: the millennial goldmine?
Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than…
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